When geography meets digital marketing at HDK
12 December 2023We consider the overlap between Geography and Digital Marketing when two students from Oaklands School pay us a visit.
Journal
Insights
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From entertainment to enterprise: Tips for hosting successful virtual events
23 November 2023It’s no secret that the live arts industry suffered during the pandemic. To make up for these losses, many artists turned to virtual events. While many of our pandemic-era changes have returned to normal, ticketed virtual events have stuck around. So, from company webinars to video game concerts, how can we take advantage of this new territory?
Education
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From London’s East End to New York’s East Side: The parallel paths of art and culture
15 November 2023In late October 2023 Hans visited New York to meet with HdK client Movement Research at absorb some arts and culture. In this blog post, Hans reflects on his trip.
Journal
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What we know so far about Meta’s Broadcast Channels
20 October 2023Have you noticed a flurry of invites to join Broadcast Channels in your Instagram DMs? Us too. Here’s what we know so far about Meta’s new one-way chat.
Education, News
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Girl math to get behind: How female purchasing power took hold of the economy this summer and what marketers can learn from it
5 October 2023As we move into ‘cosy season’ it feels timely to reflect on the whirlwind of a summer that the entertainment and culture industry had this year. With the release of Greta Gerwig’s highly anticipated Barbie, Beyoncé's glittering Renaissance tour and Taylor Swift’s Super Bowl style Eras tour - it’s safe to say that 2023 really was a 'hot girl summer', turning up the heat on the economy too.
Reflections
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How arts organisations can use digital marketing to communicate their Corporate Social Responsibility
4 September 2023Over the last decade, Corporate Sustainability Responsibility (CSR) has been on the rise. Alongside that, digital marketing and technology has rapidly advanced making it increasingly easy for consumers to track corporate activity. Although we are not experts in CSR, we are well informed on marketing endeavours and believe that arts organisations should take initiative and utilise digital marketing to communicate their CSR practices.
Reflections
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Making the most of LinkedIn: How to conquer the algorithm in 2023
3 August 2023With 810 million members worldwide, and counting, LinkedIn has become the most powerful professional network for organisations to connect with potential employees, visitors and partners. To help you make the most of the platform, we’ve summarised LinkedIn’s latest advice on how the algorithm works.
Education
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What’s going on with Twitter?
27 July 2023This week Twitter has officially been rebranded to "X". Here's everything you need to know about the recent changes to Twitter.
News, Reflections
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How to leverage the power of influencer marketing as an arts organisation
24 July 2023This blog post explores the topic of influencer marketing for the arts and provides some practical tips on how to get started, with case studies from Barbican and Tate.
Education
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What you need to know about Meta’s Threads
13 July 2023Meta just released their newest platform, Threads, and here is everything you need to know.
Education, News
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How is zero-party data changing brands’ relationships with consumers?
6 July 2023Zero-party data, a term coined in 2020 by Forrester Research, is defined as “data that a customer intentionally and proactively shares with a brand.” As privacy regulations snub marketer’s main sources of consumer intel left and right, zero-party data is becoming more valuable than ever.
Education
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Everything you need to know about GA4
5 July 2023Universal Analytics (UA) changed to Google Analytics 4 (GA4) in July 2023. Learn how to customise your GA4 to make the most of the switch.
Education