What to expect
Your website should act as an extension of the service your organisation offers - whether you're a gallery, museum or theatre company, how can you use your website to continue that experience for your audience? This session looks at how to create an effective web content strategy and how to write engaging web copy.
When it comes to creating an effective web content strategy and writing engaging web copy, there are a number of factors to consider. During this webinar we explored:
- What data you should be basing your web content strategy on
- How to carry out a peer analysis
- SEO and how to apply this to all your web content
- Writing an engaging blog post/web feature
Throughout the webinar, we welcomed questions from participants and included a dedicated Q&A session at the end of the event. Please find a downloadable pdf document of the Q&A session below.
