What to expect
Reporting is important to every organisation, but particularly for arts and non-profit organisations who rely heavily on funding and need to translate their progress into quantifiable terms. Whether it's through tracking ticket sales, comparing your performance to industry benchmarks or measuring audience development, this session aims to help you refine how you measure your success.
The ways in which we’re able to measure our social media success are constantly changing, so our social media reports should be evolving as a result. This webinar was slightly different from our others, in that we encouraged participants to have their cameras and/or microphones on as we opened up a discussion so that the arts and non-profit organisations in attendance could compare notes and generate new ideas on how best to report successes and note learnings.
During this webinar we covered:
- How to measure ROI from advertising
- Performance benchmarks and comparing your results to that of your peers
- How to track audience development
- Actioning your learnings
Throughout the webinar, we welcomed questions from participants and included a dedicated Q&A session at the end of the event. Please find a downloadable pdf document of the Q&A session below.
